Build responsible solutions 👷🏽 Grow gooder companies 🌱

👋 We're a no-fuss* digital ethics consultancy that helps companies who care operate with integrity. We offer practical solutions to the ethical issues modern companies face.

*Fast-paced, jargon-less, non-boring, BS-free.

Why ethics matters to your business

🤝 Build trust and retain customers

Show your customers you care about their well-being, and they’ll care right back.

📉 Mitigate brand and financial risk

Safeguard your brand image and maintain customer confidence.

💸 Engage conscious consumers

Attract the growing number of consumers making value-driven decisions with their wallets.

⚖️ Get ahead of digital legislation

Understand which laws apply to you and establish a pathway to compliance.

💫 Strengthen company culture

Foster a workplace environment rooted in integrity, boosting employee morale and retention.

💰 Attract investors

Attract investors who share your values, driving financial support and strategic partnerships.

We make it easy to do the right thing with our three core services


Ethical Risk Assessment

Ensure you’re building your digital product in alignment with your values and ethical standards.

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Fractional Ethics Officer

Offload the mental capacity it takes to ensure you're building a responsible company.

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Workshops & Training

Help your team or leadership tackle the challenges modern companies face.

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People like you, like us 😇

Get in touch
 ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I was lucky enough to hire Gooder to develop and deliver an in-person workshop. Amy succeeded in melding her background in technology and ethics with the values of the client. She was a highly engaging presenter who made participants both think and laugh as they worked through realistic scenarios to apply their new knowledge."

Lise Maclean

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I had the pleasure of working with Amy at a fast-growing startup where we collaborated closely. What continues to be a common thread in Amy's character is her commitment raising her hand when something feels off. She always considers the ripple effects a business decision may have, and digs deep to find solutions that are both effective and ethical. I adore Amy's drive to help businesses make more thoughtful long-term decisions that impact that triple bottom line. I'm so lucky to have Amy in my corner, I can't recommend her expertise enough!

Ali Crandall

Account Executive
⭐️ ⭐️ ⭐️ ⭐️ ⭐️

There are tons of plug-ins that can help you with simple compliance, so if you're here to check off boxes, this probably isn't the place for you. Gooder goes beyond compliance, ensuring that the company you've built actually does the good it promises. Highly recommend.



You've got questions, we've got answers.

How do I know if I need your help?
I have a specific problem I need to solve. Can you help?
How can I trust you, internet stranger?
Our resources are scarce. Why should I spend money on this?

Let us help you take your business to the next level with our expert consulting services.

View our locations around the world and find contact details for your nearest office.

You may contact us by filling in this form any time you need professional support.

Join the world's largest consulting organization with a unique position.

Case studies

Aug 31, 2023

Case study: Assessing the ethical efficacy of America's liver transplant algorithm

United Network for Organ Sharing (UNOS) uses an algorithm to decide who gets a liver transplant, the consequences of which are life and death.

Apr 10, 2023

Gooder helps fast-growing tech company hold themselves accountable amid investor pressure

How we use our ‘Pro’ package to help a growing organization

When you're ready to build a company you're proud of, we should talk.






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