Build responsible solutions 👷🏽 Grow gooder companies 🌱


👋 We're a no-fuss* digital ethics consultancy that helps companies who care operate with integrity. We offer practical solutions to the ethical issues modern companies face.
*Fast-paced, jargon-less, non-boring, BS-free.
Why ethics matters to your business
🤝 Build trust and retain customers
Show your customers you care about their well-being, and they’ll care right back.
📉 Mitigate brand and financial risk
Safeguard your brand image and maintain customer confidence.
💸 Engage conscious consumers
Attract the growing number of consumers making value-driven decisions with their wallets.
⚖️ Get ahead of digital legislation
Understand which laws apply to you and establish a pathway to compliance.
💫 Strengthen company culture
Foster a workplace environment rooted in integrity, boosting employee morale and retention.
💰 Attract investors
Attract investors who share your values, driving financial support and strategic partnerships.
We make it easy to do the right thing with our three core services
Ethical Risk Assessment
Ensure you’re building your digital product in alignment with your values and ethical standards.
Fractional Ethics Officer
Offload the mental capacity it takes to ensure you're building a responsible company.
Workshops & Training
Help your team or leadership tackle the challenges modern companies face.





Let us help you take your business to the next level with our expert consulting services.
Case studies

Case study: Assessing the ethical efficacy of America's liver transplant algorithm
United Network for Organ Sharing (UNOS) uses an algorithm to decide who gets a liver transplant, the consequences of which are life and death.

Gooder helps fast-growing tech company hold themselves accountable amid investor pressure
How we use our ‘Pro’ package to help a growing organization
When you're ready to build a company you're proud of, we should talk.
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